FANJA DOWN PARKAIN OFF-WHITE/BLACK

Role: Creative Director and Visual Designer

Led and created the visual identity and digital presence of a jacket, including all creative aspects from concept to final execution.

BOGNER has always stood for luxurious sports fashion and effortless elegance. In addition to the Fall/Winter 2021 collection, BOGNER presents an innovative 3D model of the iconic BOGNER Jacket FANJA with an exclusive skibunny print, taking the next step towards virtual fashion. The purpose of this project was to bring the existing product into a metaverse world where everything is possible. By doing so, the product got a new digital life. It was a great pleasure working with Bogner on this project.