Betty Boop

Role: Creative Director / Visual Designer

Overview: Directed the visual identity and digital evolution of the Betty Boop character, reimagining her in 3D.

Supervised a CGI artist on video production and guided a design assistant developing apparel and accessories to extend the character into a cohesive collection.

Character + rigging + clothes and accessories made for XLABEL.

XLABEL collaborated with Fleischer Studios to create a collection featuring Betty Boop, the original character. The 'Boop & Frens' collection was released on GameStop.

The first female animated screen star, Betty Boop takes her first step into the Metaverse with the launch of 'Boop & Frens'.

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