LORA LEGARTH
Role: Design, branding, visual identity, and digital content for LORA LEGARTH, creative direction across all touchpoints.
Overview: Integrated 3D design and AI workflows to create a cohesive digital-first brand identity and improve the brand’s infrastructure and visual storytelling.
LORA LEGARTH was built differently. First developed in digital form, then brought to life physically, and finally refined again through digital processes, with only a single physical sample created in total. The accuracy of our 3D forms, patterns, and measurements made additional samples unnecessary.
´´As forward-thinking brand, for us sustainability goes beyond just using high-quality fibers. It's also about how we operate as a company, including our infrastructure.
We aim to minimize unnecessary production and make informed decisions earlier in our process to avoid excess sampling. That's why we integrate 3D technology to enhance efficiency and effectiveness.
Our entire collections undergo initial development in a digital environment. This approach eliminates the wastage associated with physical prototypes, as our designs come to life digitally first. We digitized our entire process, reserving physical prototypes primarily for new shapes.
This strategic adoption of technology does not only save us considerable time but also significantly reduces waste in our processes.
This allows us to call LORA LEGARTH a new generation brand with unique infrastructure.´´