Kids Lice Product Branding & Digital Experience
Role: Creative Director
Overview: Led the visual identity and digital rebranding of a children’s lice treatment brand, redefining its playful yet trustworthy brand expression across all consumer touchpoints.
Directed the end-to-end creative development from concept through execution, delivering integrated campaigns across banners, paid ads, social media, e-commerce, brochures, and website design, including typography for both the website and printed materials.
Ensured brand consistency, clear messaging, and strong visual storytelling to strengthen differentiation and commercial relevance in a competitive category.
Client Brief:
Reposition and digitally rebrand a children’s lice treatment product to create a playful yet trustworthy brand identity that resonates with parents and stands out in a competitive retail environment.
Develop a cohesive visuals and campaign assets across digital and physical touchpoints to increase brand awareness, strengthen consumer trust, and drive e-commerce conversion.
Process & Contribution
3D Product Development: Modeled and textured products in Blender, setting up scenes with precise lighting and camera angles in KeyShot to create high-quality, photorealistic renders.
Playful Environments & Motion: Used AI tools to generate imaginative, playful backgrounds and engaging video content, integrating them seamlessly with 3D renders.
Compositing is done in Photoshop and Premiere Pro.
Web & Branding Design: Developed website layouts and visual identity in Figma, drawing inspiration from AI-assisted exploration. Collaborated directly with the client to refine layouts and visual storytelling.
Outcome: Created a cohesive, playful brand experience that resonates with children and parents alike, showcasing innovation through the combination of 3D, AI, and strategic design thinking.
Brochure
Cosmobell Kids Website in progress