Role: Creative Director

Overview: Led the end-to-end creative development and visual identity for a haircare brand, translating brand strategy into cohesive campaigns across advertising, social media, e-commerce, website design, and motion assets.

Directed concept through production, ensuring consistency, differentiation, and high craft across all customer touchpoints.

Partnered closely with the client’s marketing team to align creative direction with campaign objectives, timelines, and commercial goals.